Pepsi – Halftime Social

Pepsi has been sponsoring the Superbowl Halftime Show forever, yet received little credit. This year, they asked us to change that. We mixed obsessive Katy Perry fandom with obsessive football fanaticism to birth a freaky pop-culture baby everyone could love.

First, we started off the evening with some posts to get football fans to see how much work goes into halftime, but also to entertain and delight die-hard Katy Perry fans who were tuning in just for her. Then we unleashed the kittens, meow on that below.

ClientPepsiServicesCampaign, Design, Content

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Hi, I’m Rahul. I believe marketing should be easy and efficient. I help companies refine their marketing message & branding to be highly efficient. I’ve developed Super Bowl campaigns for Fortune 100 companies and also founded and build my own companies. No one else in the industry understands growing a business and developing all-star creative. Most agencies could care less if your business makes a profit as long at the work wins an award, or pays the overhead. I’m not a huge office. I’m a driven professional and I have a network of the best folks in the industry that can circle around your marketing challenge and help you win. First, you and I will collaborate to refine your brand narrative and get aligned with your customer. Then we start cleaning up your website and marketing to sweep out out any hurdles and inefficiencies. My client’s business always increases. Sales flow easily and standing out is efficient even when you are out-spent. Give me a shout. I want to help you thrive.

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